Michelle Bettigole Recognized for Exceptional Leadership and Sales Excellence at the 2025 LCS Sales Conference

Sedgebrook is proud to announce that Executive Director, Michelle Bettigole, received two prestigious awards at the 2025 LCS Sales Conference in Orlando, Florida. Michelle was honored with the inaugural LCS Sales Operations Leadership Award and a SalesFIRST Award in recognition of her exceptional leadership and contributions.

LCS Sales Operations Leadership Award: A Standard of Excellence

Michelle’s leadership has driven significant growth at Sedgebrook, including improved occupancy, sales performance, and reputation scores. Known for her personal touch, including hand-written notes, Michelle has helped foster a thriving, community-focused environment. Under her guidance, Sedgebrook has earned local and national recognition, with Michelle playing a pivotal role in these achievements.

SalesFIRST Award: Focus on Excellence

Michelle also received a SalesFIRST Award in the Focus category, celebrating her excellence in fostering a culture of sales success. This prestigious award recognizes sales excellence in areas such as Focus, Invest, Responsibility, Systems, and Transparency. Her strategic leadership resulted in a 4.6% increase in whole-house occupancy. This is the highest growth in independent living occupancy in a year, a remarkable achievement that reflects her strategic leadership and commitment to success. Michelle’s collaboration with the sales and marketing team has been instrumental in these accomplishments, helping Sedgebrook achieve an all-time high reputation score and record-setting net sales and closings.

Sedgebrook: A Place Where Care, Connection, and Vibrant Living Come Together

At Sedgebrook, we believe that a senior living community is more than just a place to live — it’s a place where care, connection, and vibrant living come together. The leadership displayed by Michelle Bettigole exemplifies the values we hold dear. Her dedication to improving the lives of our residents and fostering a culture of growth and collaboration is at the core of what makes Sedgebrook so special.

Schedule a visit today to learn more about our community and see firsthand why Sedgebrook is recognized as one of the best.

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